CLIENT: SECRET SNEAKER STORE
OUTLET: 7 NEWS
The Limited edition sneaker industry is a big business but is also rife with fakes. The Secret Sneaker Store is making life easier for sneaker enthusiasts by authenticating and sniffing out the difference between scammers and the real deal. From logos to shoe symmetry to stitching, they have a team of authenticators that help customers identify real from fake.
DL COMMS client and founder of Secret Sneaker Store, Edwin Low, spoke to Gemma Acton of 7 News about his business that stops sneakerheads from being cheated out of their favourite shoes.