CLIENT: PAIRE
OUTLET: A CURRENT AFFAIR
For some people, life’s too short to wash their socks after every use – which is why Paire sock’s world first Cool Blend technology is such a gamechanger. The world first blend of wool and cotton make the socks stink free so you can wear them three days in a row without washing. Paire co- founders, Rex Zhang and Nathan Yun have spun together the best attributes of each fiber, making it antibacterial and temperature regulating.
DL COMMS client put the socks to ultimate test and recruited A Current Affair to help tell the story. We enlisted one of the world’s greatest noses to sniff out the difference between a Paire Sock and a regular sock with a club of 30 sweaty runners used as guinea pigs. Watch A Current Affair’s feature to see which sock won (spoiler alert – it’s good news for Paire)!