Australia’s ‘hot sauce queen’ banks $3.9 million, breaks equity crowdfunding records

CLIENT: BUNSTERS

OUTLET: FORBES

Renae Bunster’s Bunsters Shit the Bed Hot Sauce is a crowd-pleaser – particularly among equity investors, who were reportedly buoyed by sales data from the product’s Woolworths debut.

Bunsters Shit the Bed banked a total of $3.9 million across three raises via Australian equity crowdfunding platform, Birchal. Bunster, a Perth mum and self-proclaimed ‘hot sauce queen’, broke equity crowdfunding records for the total amount of return investors – she reported 46% of investors in her third campaign were previous investors, compared to Birchal’s average of 6%.

“This extraordinary level of investor confidence not only underscores the compelling appeal of Bunsters but also cements their status as one of only seven companies in Australia to successfully complete three CSF offers raising $3.9million,” Birchal’s Emily Macfarlane said.