CLIENT: SleepBaker
OUTLET: Channel 7, PerthNow, Daily Mail
A former nanny to Russell Crowe, Camilla Franks, and Red Wiggle Caterina Mete has turned her years of elite childcare experience into a thriving sleep consultancy, and this week she brought her expertise to Perth parents at no cost. DL COMMS client Anna Baker, founder of SleepBaker and one of Australia's most sought-after child sleep specialists, made headlines across PerthNow, Daily Mail Australia, and 7 News Perth after hosting free masterclasses at Milestones Early Learning centres in Middle Swan, Edgewater, and Canning Vale.
In a feature by PerthNow journalist Zach Margolius, Baker drew on her extraordinary career to share practical, no-nonsense sleep advice for Australian families, noting that parents lose an average of 133 nights of sleep in their child's first year. Picked up nationally by the Daily Mail and broadcast with a TV exclusive with 7 News Perth reporter Brandon Demura, the story shone a well-deserved spotlight on Baker's mission to help families across the country, having already worked with more than 32,000 of them worldwide.