CLIENT: Bobby
OUTLET: The Today Show
Is the classic soft drink losing its fizz? Gen Z seem to think so, with consumption hitting an all-time low in Australia - plunging almost 50% since the 90s as younger consumers increasingly prioritise healthier food and drink choices.
Nutritionist Mandy Sacher and Liam Dodds from DL Comms client Bobby joined Karl Stefanovic and the Today team this morning to unpack the shift, discussing the rise of health-conscious consumption and what it means for the future of soft drinks on the Today Show.