CLIENT: Fraise Skin
OUTLET: news.com.au
What started as a joke about “ball deodorant” has turned into a viral campaign with a serious message, as two Aussie tradies use humour to tackle one of the most overlooked health issues among young men.
During Testicular Cancer Awareness Month, brothers Beau and Zac London - founders of men’s skincare brand Frasé Skin - are urging men to “check themselves”, after their cheeky campaign racked up hundreds of thousands of views online.
DL Comms client Frasé Skin was featured in news.com.au, with Beau London writing an opinion piece about how an April Fool’s prank evolved into a powerful awareness campaign - using humour to cut through and encourage early detection of testicular cancer.