CLIENT: Old Young’s
OUTLET: The Today Show, 10 News+, The West Australian, Yahoo Lifestyle, News Corp’s mastheads, and Business News WA.
What a week for DL Comms client James Young from Old Young's Distillery.
In one of Australia's great small business comeback stories, the Swan Valley distillery has gone from voluntary administration less than 12 months ago to producing the World's Best Gin. The story resonated strongly with media around the country, securing coverage across The Today Show, 10 News+, The West Australian, Yahoo Lifestyle, a massive syndication to all of News Corp’s mastheads, and Business News WA.
Founder James Young shared the emotional journey behind the revival, after spending months wondering whether he would lose both the business and his family home before rebuilding the company around a simple goal: making world-class spirits.
That determination paid off this week, with Old Young's taking out Best Gin in the World and Best Gin & Tonic in the World at the 2026 ADI International Spirits Awards in California.