CLIENT: Robb Report
OUTLET: The Today Show & 9 News
It is not every day that million-dollar supercars go cruising through the Queensland hinterland, but that is exactly what happened when Robb Report Australia & New Zealand brought its 2026 Car of the Year finalists to Southeast Queensland for two days of serious driving. Eleven of the world's finest luxury performance vehicles, including the Ferrari 849 Testarossa, Lamborghini Temerario and Porsche 911 Turbo S, converged on Brisbane before winding south through some of the region's most spectacular roads, with a field worth more than $4 million on the line and a prestigious title up for grabs.
The story captured the attention of Channel 9, with Editor-in-Chief Horacio Silva appearing live on the Today Show and across both the 4pm and 6pm 9 News bulletins on Wednesday 16 September 2026. Reporter Ned Barne joined the convoy for an exclusive behind-the-scenes look at a competition that, as Silva noted on air, judges not on price tag but on design, innovation, emotion and the feeling behind the wheel. The 2026 winner will be announced in the March 2027 edition of Robb Report Australia & New Zealand.