Drew Lambert

January 27, 2016

Conde Nast Traveler Instagram Takeover

Drew Lambert

January 27, 2016

CLIENT: NORTH BONDI SURF LIFESAVING CLUB
OUTLET: CONDE NAST TRAVELER (USA)

North Bondi SLSC worked with Condé Nast Traveler and did a takeover of its Instagram account to commemorate Australia being awarded top destination for 2016.  The media deal was managed by DL COMMS and gave exposure to 722,000 people! The world… — North Bondi SLSC worked with Condé Nast Traveler and did a takeover of its Instagram account to commemorate Australia being awarded top destination for 2016. The media deal was managed by DL COMMS and gave exposure to 722,000 people! The world's most read travel magazine worked with 30 iconic Australian organisations and influencers over the month of January.
Engagement: 30,000 likes 660 comments
Below are the images used to showcase surf lifesaving to the world!

To kick the weekend off we'd like to introduce @northbondislsc: one of Australia’s foundation surf Life Saving Clubs, established in 1906. Each year, hundreds of volunteer lifesavers generously give-up their weekends to make Australia’s most famous

On a busy Summer's day, more than 50,000 people can flock to@northbondislsc Beach. To get the best view, our volunteer lifesavers are perched high, ready to alert their Patrol Captain if an incident arises in the distance. #northbondi #bondibea

Yes - in Australia we often wear 'speedos', 'budgie smuggers' or 'togs' when patrolling Bondi Beach! Our two fearless models today are volunteer lifesavers from @northbondislsc Patrol 13 - @matteogrand and @jessekras.#bondibeach #northbondi Pic

@northbondiSLSC was one of Australia's foundation surf lifesaving clubs when it was established in 1906. In 2013 a landmark new clubhouse was opened by the man who would later become Australia's 29th Prime Minister,@turnbullmalcolm. Malcolm Turnbull

The million dollar view of Bondi Beach from the @northbondislscclubhouse. Sunday drinks from this balcony are famous! The award winning building, designed by architects@DurbachBlockJaggers, was opened in September 2013 and is now considered Australi

Just another day in the office for @northbondislsc training officer Justin. The crew at North Bondi train approx 100 new lifesavers each year, and everyone does this voluntarily! You can spot the new Bronzies wearing the pink caps, which they will e

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