CLIENT: SHORETRADE
OUTLET: FOODSERVICE AUSTRALIA
![[IN COLLABORATION WITH OUR SISTER AGENCY NEON BLACK]Shoretrade, a new online ordering platform for Australian seafood, has launched with more than 3,000 seafood industry suppliers and buyers banding together to disrupt how seafood is bo…](https://images.squarespace-cdn.com/content/v1/5548cb9be4b035cc76d51d99/1557366640730-KLRV8YRVJJ729TJTNO6K/image-asset.png)
[IN COLLABORATION WITH OUR SISTER AGENCY NEON BLACK]
Shoretrade, a new online ordering platform for Australian seafood, has launched with more than 3,000 seafood industry suppliers and buyers banding together to disrupt how seafood is bought and sold in Australia.
The aim is to cut out the fishmonger middle man, increase produce transparency, and deliver seafood direct from the boats to buyer.
The app, which took two years to design, is striving for fresher seafood for the chef and the Australian buying public, with more money going back to smaller fishers and aquaculture farmers.