CLIENT: DEMAND.FILM
OUTLET: IF.COM.AU
Cinema on-demand operator Demand Film has formed a partnership in India with Indian counterpart VKAAO, its eighth market.
In a reciprocal arrangement Demand Film will supply films and feature documentaries to VKAAO, which in turn will provide titles that will be released on Demand Film’s international network.
The news comes as Demand Film makes a public sale offering this Friday, aiming to raise a seven-figure sum via equity crowdfunding platform Birchal, to accelerate its global roll-out and ramp up the volume of releases.
Doepel says: “This expansion is also quite different for our company as we are choosing to partner with an existing company rather than directly enter the territory ourselves. The complexity of the country’s film market coupled with VKAAO’s expertise and their joint venture with PVR means a rapid market entry.”