“The wisdom of crowds”: Why Perth startup Demand.film turned to crowdfunding for the Airbnb of cinemas


Crowdsourcing cinema startup Demand.film has launched its equity crowdfunding campaign, in a bid to raise at least $150,000 to further expand its global reach.

Founded in 2016 by David Doepel, Andrew Hazelton and Barbara Connell, the Perth-based startup has launched its Birchal campaign, with a minimum investment target of $150,000 and a maximum of $400,000.

The raise gives the startup a pre-valuation of about $8.9 million.

Speaking to StartupSmart, Doepel says the funding will be used to fuel new growth and expansion plans.

The amount is “a good balance to enable us to get the next set of growth going, bed down the expansion we’ve already done, get more momentum … and keep looking at options for other expansion opportunities after that”, he says.