Backlash over Coles' latest mini plastic toys campaign

CLIENT: DEMAND.FILM
OUTLET: SBS WORLD NEWS

Supermarket giant Coles is under fire over its latest marketing campaign - giving out free mini plastic toys with purchases.  Anti-plastic campaigners are calling for a boycott of Coles' new range of miniature grocery toys launched today. Paul Hellier and Jamie Lepre, who have produced a new documentary which investigates the plight of single-use plastic in the world, say Australians should boycott Coles during the promotion.

Supermarket giant Coles is under fire over its latest marketing campaign - giving out free mini plastic toys with purchases.

Anti-plastic campaigners are calling for a boycott of Coles' new range of miniature grocery toys launched today. Paul Hellier and Jamie Lepre, who have produced a new documentary which investigates the plight of single-use plastic in the world, say Australians should boycott Coles during the promotion.