Coles Little Shop campaign infuriates environmentalists

CLIENT: DEMAND.FILM
OUTLET: 7 NEWS - NATIONAL, SYDNEY, MELBOURNE, BRISBANE, ADELAIDE AND PERTH

It's been labelled the best retail promotion in Australian history. Coles Little Shop campaign is back in stores - infuriating environmentalists who are calling the supermarket chain hypocritical and irresponsible, and urging families to shop elsewhere. Paul Hellier and Jamie Lepre, the filmmakers behind the documentary Peloton Against Plastic, are calling for a boycott of the plastic laden promotion, which is launched during Plastic Free July

It's been labelled the best retail promotion in Australian history. Coles Little Shop campaign is back in stores - infuriating environmentalists who are calling the supermarket chain hypocritical and irresponsible, and urging families to shop elsewhere. Paul Hellier and Jamie Lepre, the filmmakers behind the documentary Peloton Against Plastic, are calling for a boycott of the plastic laden promotion, which is launched during Plastic Free July