CLIENT: THE SNEAKER LAUNDRY
OUTLET: THE BIRCHAL PODCAST
Melbourne entrepreneur Eugene Cheng came to Drew Lambert of DL COMMS one day before his niche shoe-cleaning business, Sneaker Laundry, was set to launch its equity crowdfunding raise via Birchal. Drew took on the near-impossible task and Eugene was talking about his business on Channel 7 News and Sunrise two days later!
"The same day [I came to Drew] he put a release out and went to town. He got us on literally every major outlet possible... whatever you can think of, he got us on. Our EOY went from 200 responses to 2000 responses. So, I think it would've been a $100k raise compared to a $900k raise if it wasn't for good PR," said Sneaker Laundry founder Eugene Cheng, who spoke to The Birchal Podcast's Michael Furey about how strategic public relations played a pivotal role in his successful crowdfunding raise.
Click the link to watch the full podcast episode on YouTube.