CLIENT: BY ME & CREW
OUTLET: TODAY
Australia’s top ‘hand supermodel’, with more than 300 million views across Tik Tok and Instagram, Pamela Yip, has revealed the social media and sales data from her prolific nail brand that proves Aussie men are falling in love with painted nails. According to data from Pam's company, By Me & Crew, which went viral on social media after introducing quick hardening gel nail stickers to Australia, there has been a 1900% increase in men buying her stick-on nails over the past two years. And that’s data from 70,000 manicures! Let’s hear it for the boys!
By Me & Crew co-founder Pamela Yip spoke to Channel 9's Today show about the latest trend in male self-care. Click the link to see how sexy Karl Stefanovic looks with his new nails!