CLIENT: Party Games House
OUTLET: 10 News+
Imagine the Big Brother house - except it’s not a far-off TV set. It’s right next door. That’s the reality one Adelaide neighbourhood is preparing for as a TikTok Party House opens on their street. The Moana Party Games House is gearing up for a summer of content creation, challenges and high-energy social experiments featuring a roster of young female creators. With TikTok Shop set to expand into Australia, the venture is also expected to bring significant commercial opportunities for the influencers involved.
10 News + Amelia Brace speaks with DL COMMS client, Shane Yeend, alongside housemates, and a former TikTok Australia representative. Together, they unpacked the truth behind the “party house” rumours - revealing a more strategic, business-minded operation than neighbourhood whispers might suggest.