CLIENT: Jan Herdman
OUTLET: Weekend Sunrise
At 67, Jan Herdman is defying every stereotype about ageing - stepping onto the national bodybuilding stage to compete against athletes half her age. A three-time Miss Australia winner and long-time personal trainer, she’s proving that strength, independence, and ambition don’t fade with time - they evolve.
Following her appearance on Weekend Sunrise, we’re incredibly proud to be managing Jan as she prepares for her return to competition. Her story resonates across generations: inspiring older Australians to back themselves and reminding younger audiences that the habits you build now shape the life you’ll live later. We’re currently partnering with brands who want to align with that message and be part of Jan’s journey back to the stage.