CLIENT: Frase Skin
OUTLET: The Today Show, 10 News Plus, News.com.au, & more
Two Dubbo brothers are on a mission to make skincare simple, stigma-free and built for the blokes who actually work in the elements. Frasé Skin, the no-nonsense Australian grooming brand founded by Zac and Beau London, made a splash in its first week of capital raising with a national media debut across the Today Show, 10 News Plus and News.com.au, putting the brand firmly in front of a mainstream Australian audience.
Co-founder Zac London told Today Show hosts that the brand exists to serve a market that has long been overlooked by the grooming industry. "They make skincare for men in suits; we make skincare for men in boots," London said, summing up the Frasé Skin philosophy in a single line. The coverage marks a significant early milestone for the brand as it looks to scale, with the London brothers drawing attention not just to their products but to a broader conversation about breaking the stigma around male grooming for tradespeople and outdoor workers.