CLIENT: Frase Skin
OUTLET: Syndication Across Newscorp Mastheads
Two brothers from Dubbo with backgrounds in carpentry and plumbing have taken their self-funded skincare brand to one of the world's most iconic stages, a Times Square billboard in New York City, after identifying a gap in the market the major beauty brands had long overlooked. Beau London, 26, and Zac London, 31, launched Frase Skin in May 2023 after finding there were no skincare products designed to speak to tradies and outdoor workers. The brand has since grown from $48,000 in revenue in FY23 to $3.5 million in FY26, with total sales now exceeding $5.5 million.
The story was covered by Savannah Pocock and syndicated across the News Corp Australia network, including the Daily Telegraph, Herald Sun, Courier-Mail, Adelaide Advertiser and beyond. With Frase Skin now live on Amazon Prime in the United States and a crowdfunding campaign on OnMarket having raised more than $851,000 from 301 investors in under a week, the momentum behind the brand is undeniable. DL Comms is proud to have helped bring this story to media.
