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CLIENT: DEMAND.FILM
OUTLET: SBS WORLD NEWS
Supermarket giant Coles is under fire over its latest marketing campaign - giving out free mini plastic toys with purchases.
Anti-plastic campaigners are calling for a boycott of Coles' new range of miniature grocery toys launched today. Paul Hellier and Jamie Lepre, who have produced a new documentary which investigates the plight of single-use plastic in the world, say Australians should boycott Coles during the promotion.
CLIENT: DEMAND.FILM
OUTLET: 7 NEWS - NATIONAL, SYDNEY, MELBOURNE, BRISBANE, ADELAIDE AND PERTH
It's been labelled the best retail promotion in Australian history. Coles Little Shop campaign is back in stores - infuriating environmentalists who are calling the supermarket chain hypocritical and irresponsible, and urging families to shop elsewhere. Paul Hellier and Jamie Lepre, the filmmakers behind the documentary Peloton Against Plastic, are calling for a boycott of the plastic laden promotion, which is launched during Plastic Free July
CLIENT: DEMAND.FILM
OUTLET: ADNEWS
Coles has defended the second round of its highly successful Little Shop promotion as some criticise the supermarket giant for plastic-waste and call for a boycott.
Environmental activists Paul Hellier and Jamie Lepre are also calling for a boycott of Coles and the products associated with the promotion.
CLIENT: DEMAND.FILM
OUTLET: THE DAILY MAIL
Campaigners are calling for a boycott of Coles Little Shop toys because they are made of plastic.
The supermarket giant is bringing back the Little Shop collectables from Wednesday after the toys proved hugely popular last year.
But two prominent anti-plastic eco-warriors are campaigning to stop the fun scheme where customers get a toy for every $30 spent.
CLIENT: DEMAND.FILM
OUTLET: CHANNEL 7 NEWS SYDNEY
Bondi: Two Australian filmmakers have staged an unusual sit in, dropping their dacks and sitting on toilets to highlight single-use plastic packaging on toilet rolls. They're urging supermarkets and manufacturers to switch to recycled paper.
CLIENT: DEMAND.FILM
OUTLET: ABC RADIO NATIONAL | DRIVE WITH PATRICIA KARVELAS
Paul Hellier and Jamie Lepre have combined their love of cycling with a mission for change.
They cycled through three of the world's top five plastic polluting countries in their new documentary, Peloton Against Plastic.
CLIENT: HYUNDAI
OUTLET: CHANNEL 9 NEWS CANBERRA
A world away in France, Sam Kerr has lead the Matildas to another win, while the coach she credits her success to is watching on in Canberra.
CLIENT: HYUNDAI
OUTLET: THE CANBERRA TIMES
Sam Kerr was staring down the football pitch with her heart pounding and her knee aching as her strength and conditioning coach Aaron Holt prayed 'please don't injure yourself, Sam'.
But she gritted her teeth, finished her final shuttle run, immediately caught a flight and became an international superstar.
The Matildas captain penned a touching two-page letter to her former coach, thanking him for saving her career four years ago.
"It really affected me that someone who I hold in such high regard can think of me four years later and say thanks," Holt said.
CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: THE STONNINGTON LEADER
CLIENT: DEMAND.FILM
OUTLET: STARTUP SMART
Crowdsourcing cinema startup Demand.film has launched its equity crowdfunding campaign, in a bid to raise at least $150,000 to further expand its global reach.
Founded in 2016 by David Doepel, Andrew Hazelton and Barbara Connell, the Perth-based startup has launched its Birchal campaign, with a minimum investment target of $150,000 and a maximum of $400,000.
The raise gives the startup a pre-valuation of about $8.9 million.
Speaking to StartupSmart, Doepel says the funding will be used to fuel new growth and expansion plans.
The amount is “a good balance to enable us to get the next set of growth going, bed down the expansion we’ve already done, get more momentum … and keep looking at options for other expansion opportunities after that”, he says.
