CLIENT: Telepathic Instruments
OUTLET: The Australian Financial Review (Front Page)
Telepathic Instruments has landed the front page of The Australian Financial Review - a rare and significant moment for any Australian business, let alone a music technology startup. The feature profiles the rapid rise of the Kevin Parker–co-founded company, revealing how its debut synthesiser, Orchid, generated more than $12 million in sales in just 14 months while deliberately resisting celebrity-led marketing.
In the front-page feature by AFR senior writer Michael Bailey, Parker and co-founder/CEO Charl Laubscher unpack the philosophy behind Orchid - a chord-based synthesiser designed to support, not shortcut, human creativity. The article traces the company’s origin story, pandemic-era experimentation, and its commitment to building a serious, design-led instrument rather than a novelty product, positioning Telepathic Instruments as a standout example of Australian innovation meeting global demand.
