'Men in boots, not suits': Dubbo brothers take Frasé Skin national with Today Show debut

CLIENT: Frase Skin

OUTLET: The Today Show, 10 News Plus, News.com.au, & more

Two Dubbo brothers are on a mission to make skincare simple, stigma-free and built for the blokes who actually work in the elements. Frasé Skin, the no-nonsense Australian grooming brand founded by Zac and Beau London, made a splash in its first week of capital raising with a national media debut across the Today Show, 10 News Plus and News.com.au, putting the brand firmly in front of a mainstream Australian audience.

Co-founder Zac London told Today Show hosts that the brand exists to serve a market that has long been overlooked by the grooming industry. "They make skincare for men in suits; we make skincare for men in boots," London said, summing up the Frasé Skin philosophy in a single line. The coverage marks a significant early milestone for the brand as it looks to scale, with the London brothers drawing attention not just to their products but to a broader conversation about breaking the stigma around male grooming for tradespeople and outdoor workers.

Girl power: how Endeavour Energy is rewriting the rules of the trades

CLIENT: Endeavour Energy

OUTLET: 9News Sydney

For five consecutive years, women have made up half of all new apprentice recruits at Endeavour Energy, one of NSW's largest electricity network operators, responsible for delivering power to more than 2.8 million people across Greater Western Sydney, the Blue Mountains, the Illawarra, South Coast and Central West NSW. Nine News reporter Alison Piotrowski spotlighted this milestone in a segment titled "Girl Power", speaking with apprentices who are already doing hands-on work on some of the state's most significant infrastructure projects, including the Badgerys Creek substation that will power the new Western Sydney Airport and the emerging Bradfield City development.

With 30 apprentice positions available for the 2027 intake, Endeavour Energy is not just talking about inclusion, it is embedding it into the everyday fabric of its workforce. Apprentice Zali Moore, whose father has spent nearly 30 years in the energy sector, summed it up simply: "It's not a man's job or a woman's job, but it's everybody's job and it's an opportunity for everybody to make an impact." DL Comms is proud to have played a role in bringing this story to a national television audience.

From administration to best gin in the world - Old Young's wins big.

CLIENT: Old Young’s

OUTLET: The Today Show, 10 News+, The West Australian, Yahoo Lifestyle, News Corp’s mastheads, and Business News WA.

What a week for DL Comms client James Young from Old Young's Distillery.

In one of Australia's great small business comeback stories, the Swan Valley distillery has gone from voluntary administration less than 12 months ago to producing the World's Best Gin. The story resonated strongly with media around the country, securing coverage across The Today Show, 10 News+, The West Australian, Yahoo Lifestyle, a massive syndication to all of News Corp’s mastheads, and Business News WA.

Founder James Young shared the emotional journey behind the revival, after spending months wondering whether he would lose both the business and his family home before rebuilding the company around a simple goal: making world-class spirits.

That determination paid off this week, with Old Young's taking out Best Gin in the World and Best Gin & Tonic in the World at the 2026 ADI International Spirits Awards in California.

Plastic Found In Every Single Person: Cutting Microplastics From Your Diet

CLIENT: Mandy Sacher

OUTLET: The Today Show

From hidden sugars in children’s snacks to the growing concern around microplastics in our food system, DL Comms client Mandy Sacher continues to lead important national conversations around Australia’s long-term population health.

Appearing on The Today Show this week, the leading paediatric nutritionist discussed the rising presence of microplastics in everyday foods and why greater awareness is urgently needed as researchers continue examining the long-term health impacts.

Mandy has become one of Australia’s strongest advocates for practical, preventative health education - helping families better understand the risks hidden within modern diets and food systems.

Australia’s Online Returns Problem Prompts Doorstep Pick-up Solution

CLIENT: ReSmart

OUTLET: The Today Show

“We all know that annoying feeling when you order something online that doesn't quite fit, but returning it can sometimes feel like a bit of a hassle. 

ReSmart is aiming to change the game, creating a service that picks up online returns from your doorstep.” 

The Today Show’s co-hosts Karl Stefanovic and Sarah Abo spoke to ReSmart’s Eugenie Alonso, discussing how the doorstep pick-up service aims to reduce strain on $4.3 billion worth of unwanted and unreturned goods in Australian households.

'Wake-up call': How global crisis could be catalyst for reshaping our food supply

CLIENT: Grounded 2026

OUTLET: 9 News Online

Australia’s food system is under growing strain, as global tensions disrupt key supply chains and force farmers to rethink what - and whether - they plant.

With fertiliser and diesel costs rising and supply becoming increasingly uncertain, growers are already cutting back, raising concerns about higher supermarket prices in the months ahead.

DL Comms client Grounded was featured in 9News.com.au, with chef, farmer and author Matthew Evans speaking to the impact of global instability on Australian agriculture - and why this moment could be a turning point for how the nation produces its food.

Bigger than a trophy: bodybuilder inspiring women to defy limits later in life

CLIENT: Jan Herdman

OUTLET: Weekend Sunrise

At 67, Jan Herdman is defying every stereotype about ageing - stepping onto the national bodybuilding stage to compete against athletes half her age. A three-time Miss Australia winner and long-time personal trainer, she’s proving that strength, independence, and ambition don’t fade with time - they evolve.

Following her appearance on Weekend Sunrise, we’re incredibly proud to be managing Jan as she prepares for her return to competition. Her story resonates across generations: inspiring older Australians to back themselves and reminding younger audiences that the habits you build now shape the life you’ll live later. We’re currently partnering with brands who want to align with that message and be part of Jan’s journey back to the stage.

Change your trajectory: the simple habits to help you live longer, at any age.

CLIENT: Dr Zac Turner

OUTLET: Sunrise

The idea that your health is “set” by a certain age is a myth - but new research suggests your mid-30s are a turning point, where everyday habits begin to significantly shape your long-term health. The good news? It’s far from too late. Medical experts say each decade offers a fresh opportunity to reset your trajectory - with small, consistent lifestyle changes potentially adding years to your life.

DL COMMS client Dr Zac Turner joined the Sunrise team to break down the simple, practical habits Australians can adopt at any age to live longer, healthier, and happier lives - and why it’s never too early, or too late, to start.

Why Australians are being told to question frothy cocktails, and the world first solution changing bars globally

CLIENT: AquaFab
OUTLET: Today Show

When you order a cocktail, you assume it is safe. But hospitality operators Danny Kane and Rebecca Grey say there is a clear food safety double standard between restaurant kitchens and cocktail bars, particularly around the use of raw egg whites in frothy drinks. While restaurants serving raw egg dishes must follow strict audited food safety programs, bars can still use raw egg in cocktails with far less oversight, despite similar risks.

Appearing on the Today Show with Karl Stefanovic and Sara Abo, Kane and Grey urged Australians to quiz their bartender about how a frothy drink is made. If raw egg whites are being used and you are unsure about storage or hygiene practices, they say it is reasonable to order something else. Their response has been Aquafab, a world first, all natural cocktail foamer designed to replace egg whites while delivering the same texture. The Australian made innovation is now being adopted by bartenders around the world as a safer way to serve frothy cocktails, from local venues to international cruise lines and resorts.

Watch the Today Show segment below.

Aussie behind world-first "PulseTile" joins Today.

CLIENT: PulseTile - Elleesha King
OUTLET: The Today Show

A Victorian paramedic has created a world-first pulse-detecting device that is set to save thousands of lives each year across Australia. Paramedic, nurse, mother and now inventor Elleesha King joined the team at The Today Show from Melbourne to discuss how essential her device, PulseTile, will be for emergency medical services - cutting down crucial, life-saving time that can be lost when locating a patient’s pulse.

Speaking with Alison Petrowski, Elleesha shared how the innovation was born from a frontline experience, where seconds of matter and certainty is critical. Designed to remove the time-consuming guesswork from pulse detection, PulseTile aims to support first responders in delivering faster, more confident care in high-pressure situations.